About me
I’m a Senior Brand Designer focused on building strong concepts and translating them into clear, thoughtful, and functional visuals. I believe design starts with thinking — the stronger the idea, the simpler the solution. My approach is rational and minimal: strategy first, aesthetics second, always in service of clarity.
At BrandFor, I work on a variety of branding and creative projects, contributing to ideation, identity systems, and visual storytelling. My path has taken me from Spain to the UK, where I founded a small studio. I’ve also shared my knowledge as an Adobe instructor for companies in the UK and Australia.
To me, good design is conscious — clear in its purpose, human in its expression, and timeless in its simplicity.
Design principles
- A brand is more than a logo.
- A logo doesn’t describe — it differentiates.
- Nothing speaks louder about a brand than its typography.
- Think more, design less.
- Enjoy the process.
- The hardest part is making it look easy.
- Design speaks through the eyes.
- Design should be understood without explanation.
- Art is personal; design is for people.
- Design, like life, should be conscious.
Experience
- BrandFor
- Creatique
- Flat26
- The Knowledge Academy
- Estudio Clandestino
Clients
- Beam Suntory
- Cofares
- Dialprix
- El Afilador
- Ginos
- Grupo Prisa
- HM Hospitales
- Houselight
- Indra
- IndraMind
- Indra Group
- Iskaypet
- ITP
- Kiwoko
- Mahou
- Minsait
- Movistar
- Naturgy
- Nuek
- OB Cocinas
- Ramón Bilbao
- Santander
- The Boj
- Truliving
- Ubiko
- Unicef
- Urbaser
- Zunder